If you want your products or services to reach more people and sell better, having an online store is almost necessary. An eCommerce website allows you to sell your products all day, every day, without the cost of a physical store. Create a website to sell products online opens doors to a world of possibilities, enabling you to showcase your offerings to a global audience.
With the right guidance and approach, building your e-commerce platform can be a straightforward and rewarding endeavor. And with the help of today’s technology, you can create a website within a few minutes. This article will explain how to create a website that helps you sell and reach more customers.
How To Create a Website To Sell Products?
Let’s explore what’s involved in creating a website that sells goods. Creating an online storefront to sell your goods opens up a world of possibilities, allowing you to grow your business and reach a wider audience. There are a few important factors to take into account, from selecting the best platform to creating an eye-catching UI. So let’s take a closer look at the procedure and identify the key components required to build an e-commerce website that successfully presents and sells your goods.
- Identity Your Website Purpose.
- Choose A Domain Name.
- Choose A Website Hosting Plan.
- Customize Your Website.
- Add eCommerce To Your Website.
- Optimize Your Website.
- Publish Your Website.
1. Identify Your Website
When choosing a website builder, it’s essential to determine the purpose and end goal. Depending on whether you plan to create a website to sell products or create a personal blog, there are different types of websites to consider. These include online stores, small business websites, portfolios, magazines, membership or subscription sites, nonprofit websites, podcast sites, and family, wedding, or baby shower sites. You will be able to make better decisions about your website if you have a clear understanding of what you want to accomplish.
2. Choose A Domain Name
It is essential to have a domain name for your website. The domain name should represent your brand and be easily memorable for customers to find your website. To achieve this, avoid using numbers and hyphens and keep the name short. A domain name generator can help you generate a unique name for your website.
If you find yourself tangled in the distinction between domains and subdomains, fear not! Our previous blog post is here to shed light on the subject. Understanding the what between domains and subdomains is crucial for establishing a solid online presence. Dive into our blog to gain clarity on these fundamental elements of website structure and ensure you’re equipped with the knowledge needed to make informed decisions for your online venture.
3. Choose A Website Hosting Plan
When creating a website, selecting a web hosting service is essential as it stores and makes your website content accessible to your customers. There are several factors to consider when choosing a web hosting service, such as pricing, speed, reliability, and customer support. It’s crucial to ensure that your website is always available, especially if you have customers worldwide who may visit. Moreover, ensuring the safety and security of your customer’s sensitive information is vital to building trust in your brand.
4. Customize Your Website
When you create a website to sell products, it’s important to remember certain things like colour schemes, typography, images, and navigation. Your design should match your brand or industry and be easy to use for visitors. There are templates available for you to use, and you can fill them with your content. When choosing a template, you should make sure it’s appropriate for the website you want, fits your budget, and works well on mobile devices. WordPress website builder make changing colours easy, and you can choose from pre-built themes that match your brand’s colours.
You can go to appearance section on WordPress dashboard, go to themes and click on the install or preview to view or activate the theme. If you are willing to use a premium WordPress theme offered by theme providers such as VW Themes, Divi, Astra or Theme Forest. or personalized theme then just click on upload theme button on top to upload the theme for further use.
5. Install WordPress Plugins
Plugins are essentially apps that can be incorporated into a website to provide helpful features. Whether using a website builder or host + WordPress, you can easily leverage them. While some plugins are free, others require payment. However, it is essential to note that some plugins are regularly updated, while others are no longer maintained.
Depending on your needs, there are several plugins that you may wish to add to your website. For example, Yoast SEO can help you create content optimized for search engines. Elementor is a well-known website builder for WordPress. PayPal can be a valuable plugin for online stores, which can help you secure more sales, provided your website builder supports it. Finally, social media feed plugins can help you integrate your Instagram, Twitter, or Facebook feed into your website.
The method of installing plugins may differ based on the website builder or web host you are using. You can usually access an app or plugin marketplace and select the plugin you require. Once you choose the plugin, you can easily add it to your website by clicking on it.
Know some of the best must-needed WordPress plugins for website design in our previous blog. It lists 7 plugins that are a must know when you create a website to sell products. If you are a beginner this blog will be helpful for you to know in detail and make your development process easy and fast.
Search for the needed plugin in the plugins section of WordPress dashboard and click on install now.
Once the plugin is installed click on activate to activate the plugin. Then you can go to the installed plugins section to further change settings according to your need.
6. Add Ecommerce To Your Website
Before you create a website to sell products or promote something, it’s essential to think about what your customers need. When creating an eCommerce website, make sure it is easy for customers to find products, access essential pages like the shopping cart and checkout, and read detailed and accurate product descriptions. It is also essential to have a popular payment gateway that are secure enough to protect customer payment information, offer popular payment options like credit cards and PayPal, streamline the checkout process, and enable customer reviews and ratings for your products. Furthermore, optimizing your website for fast loading times, providing clear customer support and contact information, and using everyday language and active voice can help improve clarity and readability.
Install essential ecommerce plugins such as Woocommerce or Bigcommerce, payment gateway plugins and other needed plugins for ecommerce functionality.
7. Optimize Your Website
Implementing a robust SEO (Search Engine Optimization) strategy is essential for enhancing the visibility of your website on search engines such as Google. One crucial aspect of this strategy is selecting relevant keywords that align with your content and target audience’s search intent. Conduct thorough keyword research to identify phrases and terms that your potential customers are likely to use when searching for products or services like yours.
Additionally, optimizing permalinks, which are the permanent URLs for individual pages or posts on your website, can contribute to improved search engine rankings. Ensure that your permalinks contain descriptive keywords related to the content they represent, as this helps search engines understand the relevance of your pages. Lastly, leveraging tools like Google Analytics provides invaluable insights into your website’s performance, visitor behavior, and areas for improvement. By analyzing data from Google Analytics, you can refine your SEO strategy, identify high-performing keywords, and optimize your website for better search engine visibility.
8. Add Google Analytics
Google Analytics 4 is a helpful tool for those who own a website and want to track their visitors. It provides insights into where visitors come from, which pages are most popular, the days when traffic is highest, and the most effective keywords. Adding Google Analytics to your website is a straightforward process. You can locate the tracking ID in your Google Analytics profile after signing up and then copy and paste it into your website’s header.php file. Most website builders have a field where you can input the tracking ID, and if you’re using WordPress, you can find this file under Appearance followed Theme Editor.
9. Google Keyword Planner
Google Keyword Planner is an excellent free resource that can help improve your website’s search engine ranking. To access it, create an account on ads.google.com and go to the keyword planner section. Once there, you can enter relevant industry or content-specific keywords, such as “sticker subscription box.” The tool will then analyze your competitors’ targeting practices and search trends to provide insights into audience search behavior. You can use these insights to create content targeting specific keywords to improve your chances of ranking higher in search results. However, it’s essential to use less competitive keywords to help you rank higher.
10. Changing The Permalink Structure
When you create a website to sell products, deciding the WordPress permalinks before adding too many pages or posts is essential. Different website builders have different ways of choosing a permalink structure, and you might need to consult their help documentation or customer support. For WordPress users, the permalink structure can be chosen in the “Settings” menu in the Dashboard. The best permalink structure uses the post name, as it’s better for search engine optimization and includes keywords related to the website or post, making it easier for visitors and search engines to understand the content.
11. Launch Your Website
Before you launch your website to sell products, make sure it’s free of errors and inconsistencies. Typically, you’ll find a “Publish” button in your site editor to make your website live. Ensure your website does not contain broken links and test its functionality on multiple browsers and devices. Doing so will guarantee that your website is ready for visitors. Once you’re satisfied, click on the publish button to generate a sitemap and make your website live. On WordPress, you can usually find the publish button at the top of the menu. Congratulations on publishing your website! However, your work isn’t complete yet. Depending on the type of website you created, you can add other pages like a contact page, product pages, service page, an about us page, and a blog.
Conclusion
When you create a website to sell products, it’s important to follow some strategic steps. First, define your purpose and launch the site error-free. Choose a meaningful domain name, reliable hosting, and user-friendly customization. Incorporate eCommerce features, optimize for search engines, and use tools like Google Analytics to enhance your site’s effectiveness. Plugins such as Yoast SEO and Elementor can add valuable functionalities. Prioritize customer needs in your eCommerce design by ensuring security and ease of navigation. Finally, perform a thorough pre-launch check to ensure a seamless online presence. Congratulations on your website creation journey! You’re now ready to connect with a broader audience and boost sales.
When it comes to choosing a WordPress bundle for your e-commerce website, consider the offerings from VW Themes. With their carefully crafted themes designed specifically for online stores, you can effortlessly build a visually appealing and functional website that caters to your unique business needs. From customizable layouts to seamless integration with popular e-commerce plugins like WooCommerce, VW Themes’ bundle provides all the tools and features necessary to create a successful online storefront. So why wait? Elevate your online business with VW Themes and embark on your journey to e-commerce success today!
